Fashion Accessories Retailer V&V Jewels Taps The Gab Group as Agency of Record

Fashion Accessories Retailer V&V Jewels Taps The Gab Group as Agency of Record

published on 11/06/2017

V & V Jewels (, a new fashion accessories portal facilitating effortless individuality of street style by owner and creator Esther Dany, has appointed award-winning brand specialists The Gab Group as their PR agency of record. Through local and national public relations, The Gab Group will promote V & V Jewels as an essential online destination for modern, fashion-minded accessory seekers.

“Eclectic street fashion has become so predominant, especially with the prevalence of social media in our everyday lives,” says The Gab Group CEO Michelle Soudry. “V & V Jewels caters to women seeking to express themselves through must-have accessory trends and statement pieces. Through her on-trend designs featuring classic elements, Esther has created incredible pieces that can be incorporated into so many styles. Edgy, glam, refined – she covers it all!”

The V & V Jewels online boutique features a variety of accessories ranging from sparkly to reserved, including chokers, pendant necklaces, anklets, bangles and tennis bracelets, cuff earrings, rings and body jewelry, along with metallic tattoos for ladies who want to bling without the bulk. Silhouettes range from sleek and refined to statement pieces like Dany’s Evil Eye collection, now available in her shop.

With a passion for jewelry and design, Esther’s eye for captivating pieces that incorporate seamlessly into a variety of styles has brought her brand success since its inception. Founded in 2012, V & V Jewels was created with a mission to showcase modern must-haves and chic classics at an affordable price point for women of varying styles. Each individual collection is curated by Esther, who named the company after her son and daughter Victor and Violet—with Violet serving as Esther’s creative muse for all things V & V Jewels. The Brooklyn-born designer is inspired by sleek silhouettes and bold statement pieces to develop diverse collections to pique the interest of a fashionista no matter her age or attitude.

About The Gab Group
Founded in 2004 by PR visionary Michelle Soudry, The Gab Group is recognized for award-winning brand communications specializing in local and national product, service, celebrity and hospitality accounts. Consistently ranked in the Top PR Agencies in South Florida, the agency’s scope of services includes brand-focused PR, strategic marketing, consulting services and exceptional special events. For more information, visit